As a strategist, I endeavour to combine the logical and imaginative to construct brand worlds that tell poignant stories with clarity. As a graphic designer, my work is strengthened by the coming together of word and image.
I am a graduate of the SVA Masters in Branding program where I was awarded the ‘Brand Master’ award for excellence in delivering creative, innovative and strategic solutions.
I am currently interning at The Working Assembly in New York City.
2024Weber Grills
BRAND AUDIT & RESEARCH
STRATEGIC POSITIONING
ART DIRECTION
COPYWRITING
2024100 Days of Hidden Poems
Finding the lyrical in the mundanity of everyday packaging with blackout poetry
CONCEPTUALISATION
ART DIRECTION & DESIGN
2024MANCHESTER CITY FOOTBALL CLUB
A City I Call Home: Bringing Man City to the United States
BRAND AUDIT & RESEARCH STRATEGIC POSITIONING
GO TO MARKET STRATEGY
2024BORDER&FALL
Reintroducing Border&Fall and its offering to an international audienceWEBSITE DESIGN
USER EXPERIENCE DESIGN
ART DIRECTION
2024NETPROPHETS
Reintroducing Border&Fall and its offering to an international audienceWEBSITE DESIGN
USER EXPERIENCE DESIGN
ART DIRECTION
01WEBER GRILLS
BRAND AUDIT & RESEARCH, STRATEGIC POSITIONING, CREATIVE EXECUTION, COPYWRITING, ART DIRECTION, STORYTELLING
Uncover the Love: Exploring the impact of gendered constraints in the ritual of grilling
02100 DAYS PROJECT
Transforming everyday packaging with blackout poetry
03MANCHESTER CITY FOOTBALL CLUB
BRAND AUDIT, RESEARCH, STRATEGIC POSITIONING, CREATIVE EXECUTION, GO TO MARKET STRATEGYA City I Call Home: Bringing MCFC to the United States
04BORDER & FALL
WEBSITE DESIGN
USER EXPERIENCE DESIGN
WHAT IS THIS?It is not rare that we are surrounded by boxes and bottles of branded objects that we purchase, use and discard, often within a matter of days, or even hours. We don’t pay much attention to the words on the back and rarely take a moment to glance them over.
Poetry is a device that allows one to say the things they can’t say, or don’t know how to.
This daily exercise is an attempt to uncover the verse that lies in the rigamarole of this packaging. Using the technique of blackout poetry, I played with the words that the items offer to tell small yet sticky stories, sometimes aided by imagery. In this way, Hidden Poems extends the
psychological lifespan of a one-time-use object to find the meaning it can hold.
BACKGROUND 100 Days is an annual project at New York City’s School of Visual Arts that was founded by Michael Bierut. Each year, the students of the school’s Master’s in Branding Program spend 100 days documenting their process with a chosen creative endeavor. ADVISORDebbie Millman