(WORK) (MATCH GROUP: DATING APP)


Match Group: Dating App
EMAIL FOR FULL PROJECT


THE BRIEF
This project is under an NDA. Project specifics can be shared on request.


METHOD
  • Brand Audit
  • Primary Research 
  •     Quantitative (Surveys)
  •     Qualitative (Consumer and Stakeholder Interviews)
  • Audience Identification
  • Insight Generation
  • Naming
  • Visual Strategy


SOLUTION Audits of the cultural and competitive landscape of dating in the United States, and research of the consumer cohorts helped identify a primary audience and their needs to articulate brand insights. Using themes from the audit and research, visual strategy opportunities were identified that then grew into the brand identity; and strategic naming territories informed naming the new app. 


    TEAMProject done at The Working Assembly




    KNOW MORE ABOUT ME SEE MY WORK SEE HOW I PLAY CHECK OUT MY RESUME EMAIL ME A HELLO