(WORK)
YEARCLIENT / PROJECTTHE WORKSERVICES
2024MATCH GROUP: DATING APP*Email for full projectInvestigating a cultural affinity group in the US to identify their desires in a dating and social landscape BRAND AUDIT & RESEARCH
INSIGHT MINING
NAMING
CREATIVE BRIEFING
2024UNCOVER THE LOVE: WEBER GRILLS* Coming soon
Unraveling gender stereotypes to uncover the love and messiness shared through the ritual of grillingBRAND AUDIT & RESEARCH
STRATEGIC POSITIONING
VISUAL AND VERBAL IDENTITY WORK
GO TO MARKET STRATEGY
2024100 DAYS OF HIDDEN POEMS
Finding the lyrical in the mundanity of everyday household items with blackout poetry
CONCEPTUALISATION
ART DIRECTION & DESIGN
2024A CITY I CALL HOME: MANCHESTER CITY FOOTBALL CLUB
*Coming soon
Making Man City FC the most loved team in the United States
BRAND AUDIT & RESEARCH
STRATEGIC POSITIONING
GO TO MARKET STRATEGY